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"We're
the family jeweler who treats you like family"
Gus Saettele Sr. was a young man when World War II started.
He enlisted in the Army and was stationed in Atlanta,
Georgia doing precision work. While he was stationed
there he got married and started a family. His new wife’s
uncle happened to be in the jewelry business. Gus was
attracted to this industry because he enjoyed working
with his hands and it was similar to the kind of work
he did in the service. When the war ended he moved his
family back to St. Louis and started his own small jewelry
shop doing bench work for local department stores. Over
the years his business as well as his family grew. In
1974 Gus Jr. joined the company, in 1978 his other son
Gary followed suit, in 2000 his granddaughter Angela
began working in the family business, and in 2006 another
granddaughter Breah started her career here. Today we
have grown to eight employees and are now located in
our own freestanding building in the heart of the business
district of Clayton, MO. Three generations later, our
goal is to continue to expand the business and to provide
excellent customer service for generations to come.
It has been many years since Gus started this company
in a small office building and times have certainly
changed. But we have always been proud of the fact that
we are a family business that has a rich history and
years of experience. Even though our list of clients
has grown, there are many families who still shop here
who knew Gus Sr. and now their children and grandchildren
shop here too.
Our first location was in the Holland Building on 211
North 7th Street downtown. When the building
was torn down in the late 1960’s we moved to the
Arcade Building at 8th and Olive Street.
In 1979 we moved next door to the Paul Brown Building,
and in 1989 we moved out of downtown to the business
district of Clayton. We were in the Jefferson Smurfit
Building on the 2nd floor from 1989 until
1999. That’s when we finally acquired our own freestanding
building at the prime location of Clayton and Brentwood,
caddy-corner from the Galleria.
We understand that buying a diamond can sometimes be
intimidating, which is why we use our full service gem
lab to educate our clients about all aspects of diamonds
and gemstones. In addition to Gus and Gary, several
of our employees have degrees from the Gemological Institute
of America, which is the world’s foremost authority
in gemology. You can trust that Saettele Jewelers
has the equipment and experience that is necessary to
assist you with all your jewelry needs. Here at Saettele's
we want our customers to be well informed on all aspects
of diamond buying so that you can be sure you got the
best diamond for you. In addition, our store is an AGS
store. When
you work with members of the American Gem Society, you're
working with knowledgeable and credentialed experts
in gems and jewelry who adhere to the highest ethical
and professional standards. Only 5% of jewelers, designers,
appraisers, and suppliers nationwide have met the exacting
standards for membership in the American Gem Society,
and all titleholders must be recertified annually!
Shop with the best -- a jewelry expert and member of
the American Gem Society.
Mission
Statement
"Saettele Jewelers mission is to provide
quality products and services, to educate our clients
and ourselves, to exceed our customer's expectations
in every regard, and to practice integrity in all that
we do".
Saettele
Awards
1
.) Saettele Jewelers has won the 2003 Retailer of the
Year award from Hearts on Fire.
2 .) Saettele Jewelers Recipient of The Better Business
Award
"Saettele Jewelers has been named as one
of the recipients of the Better Business Bureau's World-Class
Customer Satisfaction Awards. The selection process
for this award is based on recommendations, meeting
the criteria to be profiled in our newsletter, a good
record with the BBB, and approval by our Awards Steering
Committee. The firms selected to receive this award
have shown a commitment from the top to customer satisfaction,
involve their employees in a continuous improvement
process and use customer feedback in improving their
customer relation's procedures."
Michelle Corey,
President of the BBB
The purpose of the program is to honor those
who demonstrate effective customer satisfaction programs
and provide services and products that exceed customer
expectations. Showing the world that we have businesses
in our community that are dedicated to high standards
of ethical conduct, as well as, high standards of customer
satisfaction.
Press
Releases
In
early 2008 Saettele Jewelers became the sponsor of the
Y98 FM Mega Wedding. We provided his and hers wedding
bands for the grand prize couple, Luke and Jessica.
We also sponsored the "Diamond A Day Giveaway"
in which radio listeners played to win a different piece
of diamond jewelry each day.
Click
the link below to watch the video of the couple trying
on their rings!
http://y98.com/pages/1430810.php?channelIndex=1&mediaIndex=2
St.
Louis Jeweler Awarded Title by the American Gem Society
Phyllis Wenthe, of Saettele
Jewelers, has added the advanced title of Certified
Gemologist to the previously bestowed Registered Jeweler
title. The American Gem Society confers this professional
award after long hours of study in gemology and the
succesful completion of comprehensive exams.
Bill Sites, AGS president, said, "I want
to congratulate Phyllis for achieving a level of skill
reached by only some 600 retail jewelers throughout
the United States and Canada. She has been awarded this
title by having a personal desire to increase herknowledge
of gemology and through her AGS member store subscribing
to ethical business principles set down by the Federal
Trade Commision, Better Business, Bureau, and the Society's
own code of standards."
The American Gem Society is an association of
professional jewelers dedicated to proven ethics, gemological
knowledge, and consumer protection. Members are held
to high ethical standards in the industry and are recertified
annually to maintain the AGS titles.
Saettele
Jewelers Named Hearts on Fire Diamond's "Retailer Of
The Year"
Saettele Jewelers was
recently named "Retailer of the Year" by Hearts
on Fire Diamonds. Glenn Rothman, president and founder
of Hearts on Fire Diamonds, presented the award in Las
Vegas at the annual Hearts on Fire University convention.
Over 500 retailers from around the world participated
in the sixth annual educational marketing event.
A Hearts on Fire diamond is the most
perfectly cut diamond in the world. It gets its name
from the ring of hearts you see if you look at it from
the bottom through a proportion scope. "Our most
important asset, said Rothman, "is our reputable
retail partners like Saettele Jewelers. Their commitment,
knowledge and enthusiasm is what makes Hearts on Fire
the great brand that it is."
"I think we earned this award
because of our extraordinary customer service,"
said Gus Saettele. "We really take the time to
explain everything to our customers so they feel very
comfortable with their diamond purchase." Gary
Saettele added, "People especially like our satisfaction
policy. You can't make a mistake at Saetteles, because
everything is returnable to your satisfaction."
In the picture are Glenn Rothman left,
Gus Saettele, Gary Saettele, and Susan Rothman end right.
As
seen in Ladue News Summer 2006:
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